OK: we’ve seen how doubly important online had become during the lockdown. Families only in contact via Zoom! Work done remotely. Online shops are the only shops. If you’re not online you’re literally nowhere.
And with everyone and everything going online, it’s just a bit harder to stand out. You need not just a place on the web, but a bright attractive “shop front”. This means words and pictures!
People are more and more using Google to find stuff, or being sent to websites from adverts in Facebook or TikTok or Instagram. There’s no point in a website nobody visits.